Not a monument to what-you-thought, but a competent PR move. New fashion space in Moscow

Beautiful Moscow has been developing at a frantic pace in recent years. And now a new cultural space is being prepared for the opening, which has already managed to declare itself so loudly that many have discussed it.

Hello everyone, my name is Alexandra. I live in Moscow and love to write about her Hello everyone, my name is Alexandra. I live in Moscow and love to write about it

More than a month ago, the information space exploded from the installation of an ambiguous sculpture on Bolotnaya Embankment in Moscow. The associations that she evoked in many people were, ironically, not ambiguous.

Sculpture & quot; Big clay No. 4 & quot; Sculpture & quot; Big clay No. 4 & quot; in Moscow in Moscow

Meanwhile, this is clay . The sculpture depicts pieces of clay, crushed in hands, laid on top of each other. The author is Urs Fischer from Switzerland. His creation managed to visit New York and Florence before arriving in Moscow.

Who does not know, he can imagine what kind of reaction followed after the installation of such a creative sculpture. In fact, the most predictable – the place where the sculpture was installed, was well advertised on the wave of the created hype.

View of the sculpture from the adjacent bridge View of the sculpture from the adjacent bridge

What is this place? And this is cultural space , which announced on August 17, 2021 that it is gradually starting to function. The sculpture was installed on August 18. Right on the stylishly equipped descent on the embankment.

Sculpture against the background of HPP-2Sculpture against the background of HPP-2

& quot; HPP-2 ” – this is the name of the new space – is just beginning its work, much is being completed, and its main object (now the house of culture, and earlier the building of the hydroelectric power station itself) are going to open on December 4.

The building of GES-2, built at the beginning of the 20th century, is recognized as an architectural monument. It turns out that it got a new life It turns out that it got a new life.

Right now it’s interesting to just walk here, although not all parts of the site are open. The artificially planted birch grove located behind the house of culture is especially attractive.

Birch Grove at HPP-2 Birch Grove at HPP-2/b>, but it is not glass and does not hang over water. In general, I will not describe all the delights of the place, it is better to look with your eyes (when they finally open it). Therefore, I will just leave a link for people who love this information¹.

The same language The same language

And if we return to the topic of sculpture, then it seems to me that looks great where it is located . Yes, at first you are a little surprised at her appearance, but you get used to it quickly. Also, I believe that the sculpture fits perfectly into the color scheme of the space.

One criticized sculpture against the background of another criticized sculpture 🙂 One criticized sculpture against the background of another criticized sculpture 🙂

In general, the guys have a great PR move. What do you think? Are you comfortable with sculpture? Have you visited her live?

¹ – A new place of power in Moscow: House of Culture “GES-2” (link is external)

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